Insurance Agents - How Does Yours Measure Up?



Insurance agents can be a few of the most crucial individuals you'll ever work with. They will assist you safeguard your house, your properties and your financial resources. The work of an insurance agent has the potential to conserve you from financial destroy.

You might go through your entire lifetime and not need the services of a lawyer. You could live and pass away and not need to use an accounting professional. You can't live in "the real world" without insurance representatives.

But keep in mind ... it's YOUR responsibility to learn which coverages are right for you.

Have you ever heard a story from a buddy or relative who submitted an insurance claim, just to discover that the protection their representative assured was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I started my insurance career as an agent in 1973. When I ended up being an insurance adjuster, I kept my representative licenses active up until 1992. During that amount of time, I offered almost every sort of insurance possible. That offered me a depth of experience in insurance sales. However all of that experience did not make me a professional in insurance. I discovered threat analysis and sales strategies. I do not think that I ever had one minutes' training in how to deal with a claim. When my clients had a claim, I provided the business's telephone number and told them to call it in. We sometimes submitted an Acord form, which is a standard industry type for filing a claim. That was all we did.

The finest representative is a person who has spend time studying insurance, not an individual who is a specialist in sales. The biggest portion of insurance representatives of all types are sales individuals, not insurance experts.

There are a lot of colleges and universities that offer degrees in insurance today. In our location, the University of Georgia uses degrees in Threat Management and Insurance. It's a quite well-respected program.

Representatives can also become experts in insurance by going through continuing education, such as the Certified Property Casualty Underwriter (CPCU) education program. Life insurance agents can accomplish the Certified Life Underwriter (CLU) expert classification. There are other designations offered to agents, but those two are the most widely accepted educational programs.

Representatives in a lot of states also have to complete a state-required number of Continuing Education hours each year in order to maintain their insurance licenses. If they do not finish the hours, the state cancels their licenses.

A representative has a responsibility to you, called the "fiduciary duty." That suggests that he needs to keep your financial well-being initially in his top priorities. He has actually breached his fiduciary task to you if an agent offers you an insurance policy since it has a greater commission than another policy.

Agents generally carry a type of liability insurance called "Errors and Omissions" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the representative's business, or the agent individually, in the occasion that a customer holds the agent responsible for a service he supplied, or failed to supply, that did not have actually the anticipated or guaranteed results.

1. loss of customer information. The agent merely loses your file, physically or digitally.

2. system or software failure. Computer at the representative's office crashes and all data is lost.

3. negligent oversell. The agent sells you coverage you do not require, or offers you protection limitations higher than needed.

4. claims of non-performance. This is a broad classification however needs to be. This might include charges that a representative did not offer the appropriate policy, or the appropriate amount of protection.

The number 4 example above is the most prevalent and most unsafe for representatives. Here's why.

Individuals today have several insurance exposures, like:

car physical damage

auto liability

uninsured or underinsured motorists direct exposures

house owner physical damage

house owner liability

excess liability

businessowner physical damage

businessowner liability

home-based services

life insurance needs

medical insurance requires

disability insurance requires

Any one of the direct exposures listed above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the modern world need to do an insurance analysis of any prospect's present insurance and his future insurance requirements. To cannot do so is an invite for a claim.

Exactly what does this mean to you?

First: If your representative makes guarantees to you about coverage, and your claim gets rejected, you can make a claim versus the representative's Omissions and mistakes Liability policy. You may need to get an attorney included, but that only increases the opportunity that your denied claim will earn money.

Next: In my never-to-be-humble viewpoint, ALL agents offering ANY kind of insurance must carry out a Insurance Needs Analysis for the possibility PRIOR to offering the policy. In addition, I think that an agent should carefully describe the findings of the Insurance Requirements Analysis to the possibility PRIOR to selling the policy.

Both celebrations. the policyholder and the representative ... advantage in this transaction. The policyholder has a complete description of the policy he's purchasing and its relationship to all his other insurance. The representative offers the best protection, and substantially decreases the risk of a suit or claim versus his E&O protection for offering the wrong coverage.

Here's what an insurance analysis procedure must appear like.

1. Personal Details Collection: get as much information about the insured and his relative as possible.

2. Get Copies of Existing Policies: the representative ought to in fact read the existing policies.

3. Evaluate Insurance Requirements: determine the appropriate protections required and the appropriate policy limitations.

4. Suggestions: exactly what need to be bought and prices.

5. Application and Sign-off Analysis: submit the application and have the insured accept the analysis type.

6. Provide the Policy: A representative ought to deliver the policy personally and describe it again, not simply send you a copy in the mail.

Even after all of the training and education that any insurance representative acquires, the agent is still not an expert in how to handle an insurance claim. For many agents, discovering the claims procedure would be a waste of their time, considering that a lot of representatives are not certified to deal with claims.

Sure ... some agents will be given a small claims settlement authority by the company they work for. Some representatives will have the ability to settle claims up to about $5,000.00, and after that only in the home side of the claim ... such as a small water loss or a theft. For the most part, the insurance company concentrates claims managing with the claims workers and independent claims adjusters.

The most important strategies you should take from this short article are:

1. Interview EVERY insurance representative to learn their level of proficiency. Just do business with the most qualified, informed and experienced agents. Let the unskilled representatives practice on people who don't care about safeguarding themselves the right ways.

You get what you pay for. You 'd be better served to pay a greater premium if a highly qualified representative takes care of you.

3. Never ever be hesitant to call the Department of Insurance of your state if you have problems with your representative. Representatives are regulated for a reason.


Representatives usually carry a type of liability insurance called "Mistakes and Omissions" liability insurance. Omssions and errors (E&O) is the insurance that covers the representative's business, or the agent individually, in the event that a customer holds the representative responsible for a service he offered, or stopped working to provide, that did not have the anticipated or assured outcomes. Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance should perform a Insurance Needs Analysis for Insurance Agent Lexington SC the prospect PRIOR to selling the policy. Even after all of the training and education that any insurance representative gets, the agent is still not an expert in how to deal with an insurance claim. For the majority of agents, discovering the claims procedure would be a waste of their time, given that most agents are not certified to manage claims.

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